Co-Design Your Way To Effective Multicultural Communication

Want your message to be heard?

If creating content for multicultural audiences is part of your day-to-day work, you might wonder if it makes a difference to your target audience. How do you make sure that your resources are written in an engaging, effective and culturally sensitive way? How do you measure their impact? How can you tell that, once translated, your multilingual resources will hit the right notes with the intended recipients

What is co-design?

Co-design is a participatory approach to creating solutions with community members based on their feedback. It combines lived experience and professional expertise to identify and create an outcome. It can be used in all aspects of life, from creating an app to introducing a major reform. Co-design helps build capacity, prioritises relationships and helps to share power in the community.

Who uses it?

Co-design is increasingly being used by both government and the community sector as we now accept that crafting key public messages requires community involvement. Translations co-designed with your audience are simply better in terms of quality, impact and longevity. They are also likely to be more culturally appropriate and useful to consumers as well as their carers and families.

How will I know it works?

For co-design to be successful, it needs to be inclusive and outcome focused. Co-design can be used to create, re-develop and evaluate a service, product or system. All participants should be treated as equal collaborators, involved along the way, from framing the issue to developing and testing solutions. It’s based on feedback, advice and decisions from people with lived experience and experience of experts in the field, with ideas and solutions continually evaluated with the participants.

If you want to work with Polaron to co-design your multicultural communication, contact us today!

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